Stores use all kinds of marketing tricks to separate you from your money, and you probably know about some of them . . . like how they put things on the ends of the aisles, even when the sale's not that good.
--But here are three more marketing tricks you might NOT know about.
#1.) Bigger Shopping Carts. When you're dieting, you're not supposed to use big plates, because it subconsciously makes you eat more. And apparently that rule applies with shopping carts too.
--The bigger your cart is, the more food you buy. One study found that when they doubled the size of shopping carts, people bought about 40% more. And in the last two years, even the carts at Whole Foods have almost doubled in size.
#2.) They Lower Prices on Popular Products, Then Raise Prices on Other Things. For example, they might have a really good price on eggs . . . which everyone buys . . . but they make up for it by marking up everything ELSE.
--They get away with it because when you see a good price on something like milk or laundry detergent, you naturally assume they have low prices on EVERYTHING.
#3.) They Put You in the Mood to Shop. A lot of stores stack high-priced items near the front. But it's not just because they want you to buy them.
--They know that even if you DON'T buy them, seeing high-end stuff when you first walk in makes you more likely to buy OTHER things. (Yahoo)





